The K --> pi pi decay amplitudes are studied within the framework of genera
lized factorization, in which the effective Wilson coefficients are gauge-i
nvariant, renormalization-scale and -scheme independent, while factorizatio
n is applied to the tree-level hadronic matrix elements. Nonfactorized cont
ributions to the hadronic matrix elements of(V - A)(V - A) four-quark opera
tors, which are needed to account for the suppression of the Delta I = 3/2,
K --> pi pi amplitude A(2) and the enhancement of the Delta I = 1/2, A(o)
amplitude, are phenomenologically extracted from the measured K+ --> pi(+)p
i(o) decay and found to be large. The A(o)/A(2) ratio is predicted to lie i
n the range 15-17 for m(s)(1 GeV) = (127 - 150) MeV. Vertex and penguin-typ
e radiative corrections to the matrix elements of four-quark operators and
nonfactorized effects due to soft-gluon exchange account for the bulk of th
e Delta I = 1/2 rule. A comparison of the present analysis with the chiral-
loop approach is given.