This paper presents a generic electronic payment model which is intended fo
r a multi-merchant transaction, in which more than one merchant (the retail
er, multiple resellers and content providers) are involved in the distribut
ion of electronic contents. With our payment model, every involved merchant
will be notified to verify the license information of a content on the set
tlement day before the customer actually pays for his purchase. Thus, pirac
y can be discouraged, intellectual property rights of electronic contents c
an be protected. Each of the involved merchants can obtain his own deserved
share of the customer's payment in accordance with their union agreement o
n this content. As examples to demonstrate the applications of our generic
payment model, two well-known payment systems are enhanced herein, based on
our payment model.