In a world of global competition and demanding customers, putting productio
n requirements ahead of customer's needs inevitably leads to manufacturing
inefficiencies, higher inventories, and poor quality goods and services. In
continuous flow manufacturing (CFM) system, the manufacturer makes how muc
h and what is needed, and also when it is needed. A leading multinational c
ompany in oral care products produces toothbrushes through contract manufac
turers (CMs). The contract manufacturer makes different stock-keeping units
(SKUs) under two options: (i) the contract manufacturing option, in which
CM supplies the finished products; (ii) the labour contract, in which CM is
responsible only for conversion. Competitive pressure in the market pressu
res the company to change the operating system from the push system to CFM
for CMs also. Moving from the push system with its high level of inventorie
s to continuous flow manufacturing system enables the achievement of improv
ed customer responsiveness, greater efficiencies, lower inventories and low
er operating costs. This paper describes the way in which one such contract
manufacturer was moved towards the CFM system and the benefits achieved th
rough it.