This paper analyzes the influence of dynamic trading strategies on the pric
es in financial markets. After a thorough discussion of the modeling issues
involved we derive the modification of the stochastic process of the under
lying asset that follows from the presence of dynamic trading strategies. W
e analyze the nonlinear effects and the feedback from prices to trading str
ategy. The pricing, hedging, and replication of options in the context of i
lliquid markets is discussed and a nonlinear partial differential equation
for an option replication strategy is derived. Finally the effects of one o
f the most popular trading strategies-Put-option replication on the price o
f the underlying asset are illustrated using numerical simulations.