Recent studies an the backbone conformation of ''side-on fixed'' therm
otropic LCPs tend to focus on the following question: what about the a
nisotropy of the backbone in the orientational medium imposed by its m
esogenic groups in the nematic and the smectic C phases? By means of s
mall-angle neutron scattering (SANS), different features are qualitati
vely and quantitatively discussed, The chain anisotropy is essentially
driven by thermodynamical, structural and chemical consideration and
is compared to the behaviour of other LCPs as ''side-end fixed'' and m
ain chain LCPs.