While simulating, or acting as if, they were either happy or sad, universit
y students recounted emotionally positive, neutral, or negative events from
their personal past. Two days later, subjects were asked freely recall the
gist of all of these events, and they did so while simulating a mood that
either did or did not match the one they had feigned before. By comparing t
he present results with those of a previous study, in which affectively rea
listic and subjectively convincing states of happiness and sadness had been
engendered experimentally, we searched for-and found-striking differences
between simulating and actual moods in their impact on autobiographical mem
ory. In particular, it appears that the impact on autographical memory. In
particular, it appears that the mood-congruent effects elicited by simulati
ng moods are qualitatively different from those evoked by induced moods, an
d that only authentic affects have the power to produce mood-dependent effe
cts.