The recent healthy increase in research into all aspects of gambling is not
ed. The dominant theme accounting for most of this research is the mental d
isorder model of pathological gambling and measures that have been derived
from this conceptualization. It is suggested that an alternative approach f
ocusing on the construct of choice or subjective control over gambling may
be a research direction that will ensure that progress is maintained. In th
is paper a context for the discussion is provided by first identifying brie
fly fundamental conceptual and methodological issues associated with the me
ntal disorder model. In particular it is argued that the heterogeneity of t
he diagnosis of pathological gambling makes the research task of assessing
truly independent variables extremely difficult. Subsequently an illustrati
ve schema is presented that demonstrates both the potential advantages and
some of the complexities associated with the dependent variable of self-con
trol over gambling behaviour. The main advantages are argued to be (a) the
focus of research is narrowed to one potential cause of harmful impacts rat
her than the great diversity of impacts themselves, (b) prospective studies
of regular gamblers in real gambling venues may be a key source of insight
into the development of pathological gambling and (c) it promotes the deve
lopment of theoretical links with the mainstream of the discipline of psych
ology. Despite the conceptual difficulties that may be associated with the
variable of self-control, it is suggested that these may be overcome becaus
e contemporary research into the addictive behaviours has demonstrated cons
iderable success in the definition and measurement of control and related t
hemes such as craving, restraint and temptation.