Many prospective clinical studies have concluded that craving does not reli
ably predict relapse and that the concept is of little or no clinical utili
ty. Contrary to earlier more simplistic clinical models of addiction, more
recent models do not require that craving be present for relapse to occur.
New approaches to study human craving may enhance its predictive validity a
nd yield more knowledge of its nature, course, behavioural sequelae and reg
ulatory function in alcohol/drug consumption. These approaches include empi
rical research that focuses on: (1) the elucidation of the domains of cravi
ng (i.e. subjective experience, physiological responses, behavioural sequel
ae and their inter-relationships); (2) the temporal dynamics of craving (i.
e. its course over minutes or days, as well as its natural history over the
course of a drinking career); (3) the factors that may mediate/moderate/de
termine the development and resolution of craving; (4) studies of the predi
ctive validity of craving measures; and (5) the development of valid method
s of measuring the different domains of craving. The conclusions are that f
uture craving research should: (1) incorporate more sophisticated general t
heories of behaviour (conditioning, cognitive social learning, neurobiologi
cal, and genetic); (2) apply more sophisticated and standardized measuremen
t methods and experimental paradigms, including studies in which alcohol is
made available to human subjects; and (3) effective development of new pha
rmacological and behavioural therapies for relapse prevention depend on gre
ater understanding of the nature and measurement of craving.