Properties of the optical reference geometry related to Kerr-Newman black-h
ole and naked-singularity spacetimes are illustrated using embedding diagra
ms of their equatorial plane. It is shown that among all inertial forces de
fined within the framework of the optical geometry, just the centrifugal fo
rce plays a fundamental role in connection with the embedding diagrams beca
use it changes sign at the turning points of the diagrams. The embedding di
agrams do not cover the stationary part of the Kerr-Newman spacetimes compl
etely. Hence, the limits of embeddability are given, and it is established
which of the photon circular orbits hosted by the Kerr-Newman spacetimes ap
pear in the embeddable regions. Some typical embedding diagrams are constru
cted, and the Kerr-Newman backgrounds are classified according to the numbe
r of embeddable regions of the optical geometry as well as the number of th
eir turning points. It is shown that embedding diagrams are closely related
to the notion of the radius of gyration which is useful for analysing a fl
uid rotating in strong gravitational fields.