We analyse product and process innovations in a monopoly model with vertica
l differentiation. The incentive towards both kinds of innovation is always
larger under social planning than under monopoly. Therefore, the compariso
n between the two regimes' welfare performance should account for the possi
bility that the planner and the monopolist adopt different technologies and
supply different product ranges. (C) 2000 Elsevier Science S.A, All rights
reserved.