Legal issues associated with international Internet marketing

Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inad equate understanding of the domestic and international legal issues associa ted with having a presence on the Internet. This lack of knowledge can resu lt in firms facing expensive and time-consuming litigation. We therefore pr esent the major legal issues that may arise as a result of creating, mainta ining, and protecting Websites. In particular, we discuss and provide manag erial recommendations regarding consumer protection, defamation and dispara gement, intellectual property violations, and jurisdictional issues for int ernational Internet marketers.