Authors
Citation
C. Dennis, The handbook of international marketing communications, INT MARK RE, 17(2-3), 2000, pp. 174-175
Citations number
1
Categorie Soggetti
Economics
Journal title
INTERNATIONAL MARKETING REVIEW
ISSN journal
02651335
→ ACNP
Volume
17
Issue
2-3
Year of publication
2000
Pages
174 - 175
Database
ISI
SICI code
0265-1335(2000)17:2-3<174:THOIMC>2.0.ZU;2-L