Building global brands in the 21st century

Authors
Craig, CS Douglas, SP
Citation
Cs. Craig et Sp. Douglas, Building global brands in the 21st century, JPN WORLD E, 12(3), 2000, pp. 273-283
Citations number
11
Categorie Soggetti
Economics
Journal title
JAPAN AND THE WORLD ECONOMY
ISSN journal
09221425 → ACNP
Volume
12
Issue
3
Year of publication
2000
Pages
273 - 283
Database
ISI
SICI code
0922-1425(200008)12:3<273:BGBIT2>2.0.ZU;2-F