Following the claim by some anthropologists and sociologists that 1 symboli
c meaning of meat is a preference for hierarchical domination (C. J. Adams,
1990; N. Fiddes, 1989; D. D. Heisrey, 1990; J. Twigg, 1983), the authors c
ompared the values and beliefs of vegetarians and omnivores in 2 studies co
nducted in New Zealand. They compared the full range of vegetarians and omn
ivores on right-wing authoritarianism, social dominance orientation, human
values, and consumption values. The participants tending toward omnivorism
differed from those leaning toward veganism and vegetarianism in 2 principa
l ways: The omnivores (a) were more likely to endorse hierarchical dominati
on and (b) placed less importance on emotional states. Accordingly, the acc
eptance or rejection of meat co-varied with the acceptance or rejection of
the values associated with meat; that finding suggests that individuals con
sume meat and embrace its symbolism in ways consistent with their self-defi
nitions.