This article examines the relationship between technology and the organizat
ion of work. Several theoretical positions are outlined and are drawn upon
in the context of historical evidence relating to an industry case study, T
he empirical focus is the early US animation industry and in particular the
introduction of cel animation in the second decade of the century and afte
r. Standard histories of major studios and figures are examined, along with
the patent applications for the eel animation process. A model of the main
elements in the analysis is outlined and its connections with the theoreti
cal positions that centre on technology and work are examined. The analysis
emphasizes the importance of the wider institutional environment within wh
ich the technology of eel animation was designed and different aspects of i
ts 'interpretive flexibility'.