We study some aspects of low-energy effective actions in 4d superconformal
gauge theories on the Coulomb branch. We describe superconformal invariants
constructed in terms of the N=2 Abelian vector multiplet which play the ro
le of building blocks for the N=2, 4 low-energy effective actions. We compu
te the one-loop effective actions in a constant N=2 field strength backgrou
nd in N=4 SYM theory and in N=2 SU(2) SYM theory with four hypermultiplets
in the fundamental representation. Using a classification of superconformal
invariants, we then find the manifestly N=2 superconformal form of these e
ffective actions. While our explicit computations are done in the one-loop
approximation, our conclusions about the structure of the effective actions
in N=2 superconformal theories are general. We comment on some relations t
o supergravity-gauge theory duality in the description of D-brane interacti
ons.