This paper considers how identity, a person's sense of self, affects econom
ic outcomes. We incorporate the psychology and sociology of identity into a
n economic model of behavior. In the utility function we propose, identity
is associated with different social categories and how people in these cate
gories should behave. We then construct a simple game-theoretic model showi
ng how identity can affect individual interactions. The paper adapts these
models to gender discrimination in the workplace, the economics of poverty
and social exclusion, and the household division of labor. In each case, th
e inclusion of identity substantively changes conclusions of previous econo
mic analysis.