Previous research has demonstrated that young children hold strong gender s
tereotypes for activities and toy, preferences. Some researchers have argue
d that this rigid gender-typing displayed by young children is associated w
ith peer reinforcement for stereotypical behaviour and punishment of counte
rstereotypical behaviour. The present study tests the hypothesis that the g
ender-typing displayed by young children is at least in part an active self
-presentational effort to win positive evaluation from peers. Sixty-four ch
ildren aged between 4 and 9 years described themselves in terms of their ac
tivity and toy preferences, once when alone and once when in front of a gro
up of same-sex peers. They also completed a task measuring the rigidity of
their gender stereotypes. It was found using both group-bused and individua
l-based analyses that the children with the most rigid stereotypes-young bo
ys-were more likely to present themselves as sex-typed in front of the peer
audience than when alone. The older boys and the girls in all age groups t
ended to have less rigid stereotypes and their self-descriptions were in ge
neral not influenced by the presence of an audience. These results show tha
t self-presentational concerns do influence children's gender-typed behavio
ur; and that these concerns may vary with age and gender.