Individual environmental initiative: Championing natural environmental issues in US business organizations

Several bodies of literature contributed to a framework describing how thre e activities-identifying, packaging, and selling-can lead to successful env ironmental championing. The results of a field study comparing successful a nd unsuccessful championing episodes in U.S. business organizations support ed the framework. Specifically, individuals who successfully championed env ironmental issues engaged in more environmental scanning, employed particul ar framing dimensions and presentation styles, and used several influence t actics. For some championing behaviors, successful outcomes depended on the strength of a company's environmental paradigm.