We investigated the individual and contextual influences shaping the enviro
nmental ethical decision intentions of a sample of managers in the U.S. met
al-finishing industry in this study. Ajzen's (1991) theory of planned behav
ior and Jones's (1991) moral intensity construct grounded our theoretical f
ramework. Findings revealed that the magnitude of consequences, a dimension
of moral intensity, moderated the relationships between each of five antec
edents-attitudes, subjective norms, and three perceived behavioral control
factors (self-efficacy, financial cost, and ethical climate)-and managers'
environmental ethical decision intentions. We then developed implications f
or theory and practice in environmental ethical decision making.