Objectives. This study assessed the effectiveness of telephone counseling i
n a church-based mammography promotion intervention trial.
Methods. Thirty churches were randomized to telephone counseling and contro
l conditions. telephone interview data were used in assessing intervention
effects on mammography adherence. Separate analyses were conducted for base
line-adherent participants (maintaining adherence ) and baseline-nonadheren
t participants (conversion to adherence).
Results. Year 1 follow-up data indicated that the telephone counseling inte
rvention maintained mammography adherence among baseline-adherent participa
nts and reduced the nonadherence rate from 23% to 16%.
Conclusions. Partnerships between the public health and faith communities a
re potentially effective conduits to promote maintenance of widely endorsed
health behaviors such as regular cancer screening.