This paper proposes a class of inferential procedures (incorporating both d
esign and estimation elements) that yield estimates of means that are simul
taneously model unbiased and design unbiased. Classical regression procedur
es yield conditionally unbiased estimators for the mean (conditioning on th
e model and choice of observation points). In contrast, design-based method
s yield estimators that are unconditionally unbiased no matter what the for
m of the underlying model. Variance properties of the proposed class are ex
amined, and applications to bioavailability, water quality from mine run-of
f, and finite population regression estimation are considered. The proposed
procedures perform well, especially in the typical case where a model is o
nly approximately correct.