Most statistical characterizations of a treatment effect focus on the avera
ge effect of the treatment over an entire population. However, average effe
cts: may provide inadequate information, sometimes misleading information,
when a substantial unit-treatment interaction is present in the population.
It is even possible that a nonnegligible proportion of the individuals in
the population experience an unfavorable treatment effect even though the t
reatment might appear to be beneficial when considering population averages
. This paper examines the extent to which information about unit-treatment
interaction can be extracted using observed data from a two-treatment compl
etely randomized experiment. A method for utilizing the information from an
available covariate is proposed. Although unit-treatment interaction is a
nonidentifiable quantity, we show that mathematical bounds for it can be es
timated from observed data. These bounds lead to estimated bounds for the p
robability of an unfavorable treatment effect. Maximum likelihood estimator
s of the bounds and their corresponding large-sample distributions are give
n. The use of the estimated bounds is illustrated in a clinical trials data
example.