MARKETING - DO PMGS WORK

Authors
MARUCA RF
Citation
Rf. Maruca, MARKETING - DO PMGS WORK, Harvard business review, 75(4), 1997, pp. 11-12
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
75
Issue
4
Year of publication
1997
Pages
11 - 12
Database
ISI
SICI code
0017-8012(1997)75:4<11:M-DPW>2.0.ZU;2-S