PRIVATE PRESSURE FOR SOCIAL-CHANGE IN SOUTH-AFRICA - THE IMPACT OF THE SULLIVAN PRINCIPLES

The Sullivan Principles represented an attempt in the 1970s and 1980s in the United States to apply private pressure, as an alternative to g overnment sanctions, to put an end to apartheid in South Africa. In th is paper we assess the impact of the Principles on the employment prac tices of a sample of U.S. firms operating in South Africa that were si gnatories to the Principles. We examine the extent of their commitment to improving conditions of employment For their nonwhite employees, i n the areas of employment growth, wages, and advancement into manageme nt and supervisory positions. Our results Indicate that the impact of the Sullivan Principles was modest at best. The evidence leads to the conclusion that in this case, private pressure was not a powerful forc e for social change.