The implications of recent CLEO measurements of hadronic charmless B decays
are discussed. (i) Employing the Bauer-Stech-Wirbel (BSW) model for form f
actors as a benchmark, the B-->pi(+)pi(-) data indicate that the form facto
r F-o(B pi)(0) is smaller than that predicted by the BSW model, whereas the
data of B-->omega pi, K* eta imply that the form factors A(o)(B omega)(0),
A(o)(BK*)(0) are greater than the BSW model values. (ii) The tree-dominate
d modes B-->pi(+)pi(-), rho(o)pi(+/-), omega pi(+/-) imply that the effecti
ve number of colors N-c(eff)(LL) for (V-A)(V-A) operators is preferred to b
e smaller, while the current limit on B-->phi K shows that N-c(eff)(LR) >3.
The data of B-->K eta' and K*eta clearly indicate that N-c(eff)(LR)>>N-c(e
ff)(LL). (iii) in order to understand the observed suppression of pi(+)pi(-
) and nonsuppression of K pi modes, both bring governed by the form factor
F-o(B pi), the unitarity angle gamma is preferred to be greater than 90 deg
rees. By contrast, the new measurement of B+/- -->rho(o)pi(+/-) no longer s
trongly favors cos gamma<0. (iv) The observed pattern K(-)pi(+)-(K) over ba
r(o)pi(-)similar to 2/3K(-)pi(o) is consistent with thr theoretical expecta
tion: The constructive interference between electroweak and QCD penguin dia
grams in the K(-)pi(o) mode explains why B(B--->K(-)pi(o))>1/2 B((B) over b
ar(o)--> K(-)pi(+)). (v) The observation N-c(eff)(LL) <3 <N-c(eff)(LR) and
our preference for N-c(eff)(LL)similar to 2 and N-c(eff)(LR)similar to 6 ar
e justified by a recent perturbative QCD calculation of hadronic rare B dec
ays in the heavy quark limit. (vi) The sizable branching ratios of K* eta a
nd the enormously large decay rates of K eta' indicate that it is the const
ructive interference of two comparable penguin amplitudes rather than the m
echanism specific to the eta' that accounts for the bulk of B --> eta'K and
eta K* data. (vii) The new upper limit set for B--->omega K- no longer imp
oses a serious problem for the factorization approach. It is anticipated th
at B(B--->omega K-)greater than or similar to 2B(B--->rho(o)K(-))similar to
2x 10(-6). (viii) An improved and refined measurement of B-K*- pi(+), (K)
over bar(o)pi(o) is called for in order to resolve the discrepancy between
theory and experiment. Theoretically, it is expected (K) over bar(o)pi(o) s
imilar to 1/2 K(-)pi(o) and K- pi(+) similar to 3 K(*-)pi(+).