Putting competitive technology intelligence to work

Capturing technology intelligence can reveal significant opportunities for an enterprise, but the effort must be organized, must use sophisticated mea ns to gather and analyze information, must convey the intelligence to indiv iduals who can and will act upon it, and must employ individuals with exper ience, skills and the right temperament. The experiences of Motorola, Smith Kline Beecham, Clorox, and Baxter Health Care provide important lessons for mounting such an effort.