Studies on industrial marketing change processes - A theoretical review and suggestive framework

Authors
Anderson, P
Citation
P. Anderson, Studies on industrial marketing change processes - A theoretical review and suggestive framework, ADV BUS MKT, 9, 2000, pp. 51-117
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 9 - 2000 → ACNP
ISSN journal
10690964
Volume
9
Year of publication
2000
Pages
51 - 117
Database
ISI
SICI code
1069-0964(2000)9:<51:SOIMCP>2.0.ZU;2-L