Management of the market research client/agency relationship

Authors
Brennan, R
Citation
R. Brennan, Management of the market research client/agency relationship, ADV BUS MKT, 9, 2000, pp. 119-141
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 9 - 2000 → ACNP
ISSN journal
10690964
Volume
9
Year of publication
2000
Pages
119 - 141
Database
ISI
SICI code
1069-0964(2000)9:<119:MOTMRC>2.0.ZU;2-0