Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology

Authors
Johnston, WJ Leach, MP Liu, AH
Citation
Wj. Johnston et al., Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology, ADV BUS MKT, 9, 2000, pp. 215-241
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN BUSINESS MARKETING AND PURCHASING, VOL 9 - 2000 → ACNP
ISSN journal
10690964
Volume
9
Year of publication
2000
Pages
215 - 241
Database
ISI
SICI code
1069-0964(2000)9:<215:UCSFTT>2.0.ZU;2-0