Smoking accounts for significant morbidity and mortality and has major econ
omic consequences for healthcare delivery throughout the world. Government
policy such as increasing taxes and restricting advertising go some way to
reduce smoking,but the social and economic factors that affect target popul
ations will impact on the success of any strategy.
Public health interventions can also contribute to increasing cessation rat
es. The most successful interventions appear to be those characterised by p
ersonalised advice and assistance, repeated in different forms over the lon
gest feasible period of time. Pharmacological aids, which are important com
ponents of a cessation programme, include nicotine replacement therapy in t
he form of chewing gum, patches, nasal spray, oral inhaler or sublingual ta
blets; bupropion (amfebutamone) has been approved for use in some countries
. As the community pharmacy is the major point of supply of such products,
the pharmacist is in a key position to encourage and support clients who wi
sh to stop smoking.
A number of studies have examined the role of the community pharmacist in a
ssisting smokers through the so-called 'cycle of change'. These studies hav
e utilised a model that offers individualised advice through a motivational
technique to encourage a change in behaviour; nicotine replacement therapy
is optional. Follow-up is an essential part of these programmes to monitor
progress and to provide additional support. Evaluations of these pharmacy-
based initiatives have confirmed the importance of a multifaceted approach
in achieving success in smoking cessation, i.e. behaviour modification, nic
otine replacement therapy and client support.