A strategy for conducting solar chemistry research is presented, it focuses
on the development of technology and knowledge that offers society energy
options from its current dependence on fossil fuels. The strategy shifts th
e traditional requirement from expecting a solar process to be economically
competitive with current fossil fuel processes to being economically compe
titive with the best currently available sustainable energy options,The app
roach is illustrated with a current solar energy research program for produ
cing Zn from ZnO.