SELLING AND MARKETING OF RESEARCH-AND-DEVELOPMENT

Authors
LEVER OW
Citation
Ow. Lever, SELLING AND MARKETING OF RESEARCH-AND-DEVELOPMENT, Research technology management, 40(4), 1997, pp. 39-45
Citations number
33
Categorie Soggetti
Business,Management,"Engineering, Industrial
Journal title
Research technology management → ACNP
ISSN journal
08956308
Volume
40
Issue
4
Year of publication
1997
Pages
39 - 45
Database
ISI
SICI code
0895-6308(1997)40:4<39:SAMOR>2.0.ZU;2-O
Abstract
Every day, R&D representatives are selling themselves, their results a nd their ideas. Recognizing and acknowledging this, along with develop ing the appropriate attributes of salesmanship, is critical to R&D suc cess. Proactive initiatives to meet the needs of internal and external customers, and to become an integral and credible part of the busines s, enhance the impact and perceived value of R&D.