We describe improvements to a previously reported hyper-Rayleigh scattering
technique [J. Opt. Sec. Am. B 15, 289 (1998)], for measuring all rotationa
l invariants of the first hyperpolarizability tensor. The full hyper-Raylei
gh scattering tensor is expressed in terms of its rotationally invariant co
mponents leading to a figures of merit corresponding to each of the rotatio
nally invariant tensors. With elliptically polarized incident light, the po
larization state and the intensity of the harmonic light are measured at a
scattering angle of 45 degrees. A new analytical fitting method is applied
to the signal for two polarization measurements to yield the invariants. We
have measured several chiral and nonchiral chromophores to determine the h
yperpolarizability tensor with which to analyze the measurement accuracy, t
o reveal structure property relationships, and to assess the applicability
of the chromophores as nonlinear optical materials. Results for a series of
chiral chromophores and for Crystal Violet are presented. (C) 2000 Optical
Society of America [S0740-3224(00)01209-1].