Whoever said that markets were fair?

The popular notion that markets are "fair" is wrong. Working from theory an d behavioral research, the author examines the foundations of markets and t heir relationship to negotiations In the process, she demonstrates that the re is nothing inherently fair about supply and demand curves or market clea ring prices. Although market price information may provide a reasonable sta ndard for resolving a Price negotiation, it too has little to do with intri nsic fairness. Markets are efficient and incredibly powerful at organizing People and allocating resources, but the idea that they have anything to do with fairness (or unfairness) is a socially-constructed illusion.