Using a sample of equity stocks traded on the Hong Kong stock market, this
study examines empirically the independent and joint roles of the more comm
only hypothesized variables in explaining cross-sectional variation in aver
age returns over the period from January 1980 to December 1994. Evidence in
dicates that beta, book leverage, earnings-price ratio and dividend yield a
re not priced, whereas significant book-to-market equity, market leverage (
absorbed by book-to-market equity), size, and share price effects are obser
ved. The findings should prove valuable in portfolio management and corpora
te financial decisions.