Discourse as a strategic resource

In this article, we outline a model of how discourse can be mobilized as a strategic resource. The model consists of three circuits. First, in circuit s of activity, individuals attempt to introduce new discursive statements, through the use of symbols, narratives, metaphors, etc. aimed at evoking co ncepts to create particular objects. These activities must intersect with c ircuits of performativity. This occurs when, for example, concepts are cont extually embedded and have meaning for other actors; when symbols, narrativ es and metaphors possess receptivity; and when the subject position of the enunciator warrants voice. Third, when these two circuits intersect, connec tivity occurs as the new discursive statements 'take'. Using an illustrativ e example of an international NGO operating in Palestine, we show how an in dividual brought about strategic change by engaging in discursive activity.