My. Brannen et Je. Salk, Partnering across borders: Negotiating organizational culture in a German-Japanese joint venture, HUMAN RELAT, 53(4), 2000, pp. 451-487
This study expands theoretical research on negotiated culture by testing ba
sic assumptions in the context of a German-Japanese joint venture. Data col
lected by semi-structured interviews are analyzed using textual analysis so
ftware to uncover key issues that became catalysts for negotiation. Results
include a model of cultural negotiation linking organizational events with
issue domains as points of departure for negotiations. Results show that a
ggregate models of cultural difference are useful only to the extent that t
hey serve as latent conceptual anchors guiding individuals' cultural respon
ses to events. The study shows that structural/contextual influences togeth
er with individuals' culturally determined sense-making with regard to spec
ific organizational events are more useful determinants of negotiated outco
mes. Authors conclude that, while it is unlikely we can predict organizatio
nal culture formation in complex cultural organizations, we can understand
the process of cultural negotiation and as a result be better prepared to m
onitor and manage in culturally diverse settings.