We have analyzed the unusual electronic structure of Sr2FeMoO6 combining ab
initio and model Hamiltonian approaches. Our results indicate that there a
m strong enhancements of the intra-atomic exchange strength at the Mo site
as well as the antiferromagnetic coupling strength between Fe and Mo sites.
We discuss the possibility of a negative effective Coulomb correlation str
ength (U-eff) at the Mo site due to these renormalized interaction strength
s.