Conceptual design has profound impact on success of a product design. Ident
ification of the best conceptual design candidate is a crucial step as desi
gn information is not complete and design knowledge is minimal at conceptua
l design stage. This paper presents a method for design candidate evaluatio
n and identification using neural network-based fuzzy reasoning. The method
consists of the following steps: (1) acquisition of customer needs and ran
king of their importance, (2) establishment of measurable metrics and their
relations with customer needs, (3) development of design specifications an
d initial evaluation of design candidates, and (4) evaluation and identific
ation of design candidates based on design specifications and customer need
s using neural network-based fuzzy reasoning. A case study is given to show
the effectiveness of the proposed method and associated algorithms. (C) 20
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