We use multiwavelength data collected during the high state of BL Lacertae
in July 1997 to study the high energy radiation processes that are likely t
o be responsible for the radiative output from relativistic jet in this obj
ect. We show that the broad-band spectrum measured in July 1997 can be expl
ained in terms of the model where the GeV gamma-rays are produced by Compto
nization of broad emission line photons, while X-rays result from Comptoniz
ation of synchrotron radiation internal to the jet. The model parameters ca
lculated by us in this scenario are: magnetic field intensity B' similar to
1 Gauss; the bulk Lorentz factor of the jet Gamma(j) similar to 8; and the
maximum electron energy gamma'(e,max) similar to 4 X 10(3). For these para
meters the spectrum bleak due to synchrotron self-absorption is located at
upsilon(a) similar or equal to 4 X 10(11) Hz, which is consistent with obse
rvations.