Genetically modified foods: Consumer issues and the role of information asymmetry

Consumer attitudes towards genetically modified foods (GMFs) differ widely, particularly between North America and Europe. Information asymmetry, inco mplete information and uncertainty arise as a result of concerns over GMFs. This paper explores the evolution of consumer attitudes towards geneticall y modified foods in Europe and in North America and discusses a number of p rivate market and public policy solutions to the problems of imperfect info rmation and uncertainty. The paper concludes with suggestions for further r esearch.