Strategies for motivating higher education faculty to use technology

This paper describes a framework that higher education administrators can u se to increase the utilization of technology on their campuses, The framewo rk is designed to increase technology usage in higher education by increasi ng the motivation of individual faculty members to use technology. The pape r begins by describing how college administrators have come to view technol ogy as a necessary tool for addressing many of the problems in higher educa tion. The authors then describe a number of categories of technological inn ovations that can be used in higher education, including both 'product' tec hnologies, such as computer-assisted instruction and 'idea' technologies, s uch as constructivism. The authors conclude by discussing strategies that c an be used to increase faculty motivation to use technology. These strategi es are based on Keller's (1983) ARCS Model and are divided into attention g aining strategies, relevance strategies, confidence building strategies, an d satisfaction strategies.