Applying theory to the practice of promotion

Authors
Perse, EM
Citation
Em. Perse, Applying theory to the practice of promotion, LEA COMMUN, 2000, pp. 19-53
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN MEDIA PROMOTION → ACNP
Year of publication
2000
Pages
19 - 53
Database
ISI
SICI code