Structure and content in promotion research

Authors
Eastman, ST Bolls, PD
Citation
St. Eastman et Pd. Bolls, Structure and content in promotion research, LEA COMMUN, 2000, pp. 55-100
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN MEDIA PROMOTION → ACNP
Year of publication
2000
Pages
55 - 100
Database
ISI
SICI code