This paper revisits a particular case involving two dairy processing compan
ies accused of rigging bids in northern Kentucky school districts during th
e 1980s. Evidence and arguments presented to support a conclusion of overt
collusion are reassessed. Analyses of incumbency rates, market shares, bid
levels, bid dispersions, bid distance relationships, exact bidding differen
tials, and "bids from hell'' indicate that the two dairies may have been en
gaged in tacit collusion instead of overt collusion.