Small shops are a curious paradox. When small shops are mentioned, the inde
pendent retailer is often brought to mind. Yet, many small shops are operat
ed by multiple retailers. Given the multiple expansion, there is a need to
understand the roles and problems of the independent small shop in Scotland
. Whilst Scotland may be no different in this regard to other parts of the
UK and the world, its geography and new Parliament might suggest new soluti
ons. This paper examines the roles and problems of the independent small sh
op before examining some of the solutions adopted in particular rural areas
. A plea for a better understanding of such retail facilities is made.