Factors influencing creativity in the domain of managerial decision making

This sturdy examines factors that influence the creativity of managers' dec isions. A domain-based, evolutionary model that describes the influence of context on creative action is combined with a teleological model of creativ e managerial decision making derived from the strategy formulation and orga nizational decision process literatures. Results show that two key dimensio ns of managerial creativity, the novelty and the value of choices, were aff ected by markedly different factors. Surprisingly influences on the novelty of managers' choices were essentially independent of influences on the val ue of those choices. Overall, this study represents an initial attempt to d escribe and empirically, examine processes that affect the creativity of ex ecutives' choices. (C) 2000 Elsevier Science Inc. All rights reserved.