Let F(II) be a functional of a (generally nonhomogeneous) Poisson process I
I with intensity measure mu. Considering the expectation EmuF(II) as a func
tional of mu from the cone M of positive finite measures, we derive closed
form expressions for its Frechet derivatives of an orders that generalize t
he perturbation analysis formulae for Poisson processes. Variational method
s developed for the space mm allow us to obtain first and second order suff
icient conditions for various types of constrained optimization problems fo
r EmuF. We study in detail optimization over the class of measures with a f
ixed total mass a and develop a technique that often allows us to obtain th
e asymptotic behavior of the optimal intensity measure in the high intensit
y setting when a grows to infinity. As a particular application we consider
the problem of optimal placement of stations in the Poisson model of a two
-layer telecommunication network.