Translation quality assessment. Strategies, parametres and procedures

Translation quality assessment has been marred by impressionistic and often paradoxical judgments based on elusive aesthetics. This study seeks to dev elop an empirical model for QA based on objective parametres of textual typ ology, formal correspondence, thematic coherence, reference cohesion, pragm atic equivalence and lexico-syntactic properties . This eclectic model is t ested for its viability by applying it to the textual analysis of an evocat ive text (an advertisement) with the aim of highlighting points of correspo ndence and divergence.